Social media and comms strategy and execution for a consumer social app my friends spontaneously built over a weekend. The only thing the app did was let you say “gm” (“good morning”) to everyone else on the app. It was made to ride the wave of the “gm” social media trend trend that started in the crypto community and spilled over into the general social media, celebrity and brand space. We got nearly 9,000 beta app downloads via social media in less than one week with no prior preparation.
