This was a simple but effective comms campaign I ran at pager for their first ever funding announcement. The goal of the campaign was to reach potential future investors, candidates, get the rest of the industry peers excited about what pager was building, as well as create credibility for the brand. We worked with Lauren Goode on an amazing piece for Wired, self-published a blog post by the founder that expanded on the philosophy behind pager’s product and developing brand, and activated our amazing network of investors and peers. The campaign resulted in 300k+ impressions across measurable channels, 3 key senior hires made in the following months, as well as a lift in social followers and waitlist signups.
