Viktoriia Vasileva

VIKTORIIA

VASILEVA

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pager’s beta app launch party

November 2022

Strategy and execution, creative direction, project management, influencer sourcing and management

pager's launch of the link in bio app closely followed their announcement but had a drastically different target audience of social media creators. We decided to roll out the app slowly and in phases, so we hosted an intimate creator event at pager’s HQ to kick off the process and generate some initial buzz about the beta app. The event hosted 40+ guests and resulted in 80+ organic creator posts.

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