Viktoriia Vasileva

VIKTORIIA

VASILEVA

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pager’s pilot creator program

February - July 2023 (small tests in November-December 2022)

Sourcing creators (in-house), negotiating contracts, creative direction, perfomance optimization and scaling.

pager’s product at the time was a visual link in bio that automatically linked screenshots that creators uploaded into the app. We did a few small influencer marketing tests but the majority of the focus was on partnering up with TikTok and IG creators to use pager as their link in bio and share anything from make up and clothing to books and music with their followers. We partnered up with 100+ TikTok and IG creators over 5 month of the pilot program.

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