This campaign was pager’s first small out of home advertising test. We partnered up with three TikTok and IG fashion creators for a wild posting campaign titled “Don’t wait to get invited, get inspired on pager” in Manhattan. Inspiration is a key element of NYFW but unfortunately the shows and afterparties during the event, as the industry itself, are highly exclusive. We’ve seen some amazing voices break into fashion and bring unique inspiration to their followers through digital content, creating a more accessible entry point for fashion enthusiasts to learn about and engage with the industry. For this campaign, we decided to champion some of our favorite fashion creators and position pager as a platform where fashion inspiration can be curated and shared.
