Viktoriia Vasileva

Creative Marketing & Strategic Comms

Self-employed · Sep 2023 - Present

I help brands create powerful narratives and connect with their target audience through strategic comms, creative marketing campaigns, events, content, influencer partnerships, and more.

Check out my latest projects here and get in touch at [email protected].

Marketing and Comms Lead @ pager

New York, NY · Sep 2022 - August 2023 · 1 yr

* Led strategy, creative direction and execution of a private social media creator event for the pager beta app launch which hosted 40+ guests and resulted in 80+ social media posts.

* Built and executed pager’s seed round funding announcement campaign which included Wired PR, founder communications, social, and network activation. The campaign resulted in 300k+ impressions across all channels and led to the company making three key senior hires in the following months.

* Created and executed pager’s creator program for their link in bio app that resulted in 100+ partnerships with micro, mid-tier, and macro TikTok and IG lifestyle influencers over a 5-month period.

* Worked with external partners to develop pager’s brand & verbal identity.

* Served as a creative director and execution lead on pager’s 2023 NYFW wild postings campaign in collaboration with 3 fashion creators based in NYC.

Communications Associate @ The Org

New York, NY · Oct 2021 - September 2022 · 1 yr

* End-to-end management of creative brand marketing projects, such as NYC Tech Transplant Gift Guide and Startup Yearbook. (285,000 impressions, 300+ users logged in using Twitter and cast 500+ votes on the launch day). This involved creative direction, project management, copy, and social media strategy and content.
* Owned all of the company's multi-channel comms campaigns (email, social media, PR, and other marketing channels) for company-wide announcements, including the Series B funding announcement and other product and feature announcements.
* Ran The Org’s influencer marketing pilot program that spun across LinkedIn, TikTok, and YouTube. This included sourcing creators, negotiating influencer contracts, creative direction, and performance optimization. 50% of all signed influencers drove 15-50% boosts in average weekly sign ups and website traffic.

Content Associate @ The Org

New York, NY · Feb 2021 - September 2021 · 8 mos

10x’ed the engagement on The Org’s Twitter account by creating and executing a new content strategy.

Marketing & Management Consulting Intern @ Ferrazzi Greenlight

Los Angeles, CA · Sep 2018 - December 2019 · 1 yr 4 mos

* Tripled the number of impressions across the firm’s social media platforms and produced 100+ custom graphics and other content pieces since taking over the firm’s social media in January 2019.

* Wrote 15+ articles on the behalf of the firm’s CEO that have been published on the firm’s social media, website, and major professional publications, including CEO Magazine, HR.com, and Training Industry.
* Supported the CEO and Senior Consultants on management consulting projects with Fortune 500 companies and top non-profit organizations, including Verizon, Volkswagen, and the World Bank. This included data proposals, data analysis and reporting, handbooks, visual aids, and other client-facing project materials.

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OTHER EXPERIENCE

Research & Administrative Intern @ Bentley University

Waltham, MA · Feb 2021 - September 2021 · 8 mos

Social Media Strategist @ Orange Coast College

Costa Mesa, CA · Feb 2021 - September 2021 · 8 mos

Student Assistant @ Orange Coast College Foundation

Costa Mesa, CA · Feb 2021 - September 2021 · 8 mos

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EDUCATION

Bentley University

Bachelor of Science, Management

Orange Coast College

Associate of Science, Business Administration