Viktoriia Vasileva

VIKTORIIA

VASILEVA

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NYC Tech Transplant Gift Guide by The Org

December 2021

Creative direction, project management, copy, development, visuals, and social

This is a small seasonal project I ran at The Org. Post-pandemic a lot of tech professionals were moving from San Francisco to NYC and sharing their impressions about the differences of the two cities. I decided to poke friendly fun at the comments circulating on social and create a gift guide for people who have recently made the move. The gift guide highlighted a couple of companies who were power users of The Org, like Purple and Scott's Cheap Flights, as well as some local businesses and target B2B customers.

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